1
Because of our vision of cooperativism. Today, the dominant discourse reduces cooperativism to a "legal form" or an "entrepreneurial formula." This is a minimalist perspective which reduces the meaning of cooperativism to the bare minimum. Our vision of cooperativism, however, is maximalist: for us, it is a way of living, of committing to the community and society in which we live, and above all, of asserting the centrality of work to foster better lives and a better way of living.
2
Because of our role in the market. After the 2008 crisis, the need to reduce risks led to a reduction in budgets with the capacity for innovation and social impact. Many companies began to request projects "with minimum functionalities." The aggregate result of that reaction, 15 years later, is reflected in Europe's lag in innovation,digitalization, and productivity. Our commitment to clients is to go beyond what is "minimally viable" and to thus maximize verifiable project results. Risk is overcome through innovation.
3
For our aesthetic commitment. Aesthetic minimalism and extreme functionalism are expressions of the same self-restriction that condemns us to mediocrity and alienation. In practice, they end up creating cold, dehumanized, and homogeneous physical and virtual environments. We oppose this and reclaim traditional aesthetics and materials, the use of color and decoration, joy, and a sense of belonging. Usability does not have to be at odds with inspiration and creativity. Because work, knowledge, and life, when they are fruitful, should be celebrated.
4
For our way of thinking and doing. Modesty is an indispensable virtue in interpersonal relationships, but a trap when it comes to setting goals and selecting resources. Underlying the objectives of each project is the well-being of real people who deserve to have their efforts met without shortcomings. That's why we conceive each project with ambitious long-term goals and execute it with the best means available. In our view, small fish deserve the big frying pan.
